WNBA Logo (Photo Courtesy of SportsLogos.net)
By David Goldman, Sports Editor
It is no secret that the NBA receives more attention from fans and corporate sponsors than its female counterpart, the WNBA. But why? What are the factors that lead to this gap in exposure and what leads to the difference in treatment between players of the two professional associations? Let’s take a closer look.
The NBA was founded back in 1946 in New York City as the Basketball Association of America (BAA) before changing its name in 1949 after a merge with the National Basketball League (NBL). About 50 years later, the WNBA was approved to begin play in June of 1997. Since then, the leagues have expanded into what they are today, with the NBA full of 30 teams across the US and Canada and the WNBA with 12 teams.
This is one of the factors that accounts for the gap in viewership between the leagues. With the NBA consisting of more teams from more cities, there is a greater chance of building fan bases across the country. For example, people in the northeast have the opportunity to support the New York Knicks, Brooklyn Nets, Boston Celtics, Toronto Raptors and Philadelphia 76ers from the NBA. On the other hand, a fan of women’s basketball in the same region is only able to support the New York Liberty and Connecticut Sun from the WNBA. This certainly affects viewership, and in fact, in 2023, the NBA Finals had an average viewership of 11.6 million, whereas the WNBA Finals averaged 728,000 viewers.
There have been talks of expansion for the WNBA though, with Toronto appearing as one of the major contenders. However, the decision to expand really comes down to one deciding factor: money. The decision to expand depends on if WNBA teams are increasing their revenue as the season goes on, and in recent years, teams have been, which is a positive sign.
It is also common knowledge that there is a major pay gap in salary between the NBA and WNBA. In 2023, the NBA’s highest paid player was Stephen Curry of the Golden State Warriors with an annual salary of $51.9 million. For the WNBA, the highest paid player in 2023 was Erica Wheeler of the Indiana Fever at $242,000 a year. Part of the reason for this gap is that the WNBA has a strict salary gap that does not grow with league revenue. While the WNBA does not have nearly the same league revenue as the NBA, if the league’s salary cap grew with the revenue, players would be making more money. To put this in perspective, NBA players earn about 50% of revenue, and WNBA players are sitting at around 20%.
Another glaring factor that plays a role in the pay gap is gender discrimination. Although both leagues consist of professionals who are very skilled at their craft, women athletes tend to be paid less. This is an issue in many other professional sports leagues, such as soccer. It was found that at the 2023 Women’s World Cup, players earned 25 cents for every dollar earned by men at their World Cup a year prior. This was an improvement from 2019, but still goes to show the unfair treatment of professional female athletes.
Despite the differences between the WNBA and NBA, there is definitely a brighter future ahead. With the increase in attention that NCAA women’s basketball has been getting (in part due to Caitlin Clark’s story), all eyes are on women’s basketball. This attention is bound to increase viewership for the WNBA when it starts its season on May 14. Hopefully, it will also be a step in the right direction towards equalizing the WNBA and NBA.
This article originally appeared on page 11 of the No. 2 April 2024 edition of The Gettysburgian’s magazine.
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January 1, 2025
Do a survey and you’ll find that fewer women are interested in watching sport than men. This whole article ignores this fact, because if it hadn’t, it wouldn’t need to be written. But there’s nothing wrong with that — it’s women’s choice whether they watch sport or do other stuff, and they choose other stuff more. If suddenly women changed and got really into sport, you’d see the WNBA start to show more signs of popularity, and all this would change. No one worries about the fact that men do less yoga than women.
May 22, 2025
In boxing, the Flyweight Champion of the World is never going to draw huge crowds, is never getting the multi million dollar purse, and is never going to be a household name; yet nobody politicizes it. Most sports fans want to see the biggest, the strongest, the fastest; the best of the best. They want to see the heavyweights, no matter how technical and nuanced anyone thinks the undercard fights are. Women’s sports are always going to be an undercard to the main event. That shouldn’t be offensive or controversial; Flyweight boxers have been dealing with it forever.
July 15, 2025
I’m sure the fact that the NBA generates 10 billion dollars per year while the WNBA has never made a profit in 20 years has nothing to do with it. Neither does the fact that the average WNBA team would be destroyed by the average boys high school team. Nope, its all about gender discrimination.. .
November 29, 2025
The answer is simple. The WNBA does not generate revenue. It does not generate revenue because the women’s game is simply not at the same level. Plus the WNBA seems to think social activist is part of basketball. It isn’t. The article is a piece of watched down agitprop: ‘Comrade— it is social duty to pretend to like WNBA.’ Give it a rest, Pinkie.